Our Mission

Immaculate Heart Apparel is a Catholic clothing brand striving to be a solution to the ever prevalent problem of immodest dress, by providing easily accessible, ethically made, Mary-like modest dresses for women and children. Our business was inspired by Our Lady’s message at Fatima, “Certain fashions will be introduced that will offend Our Lord very much.” It is obvious we are in these times, with the fashion market flooded with indecent dress, and truly modest clothing near impossible to find, we sought to be a solution for those who desired to dress more modestly, but had a hard time finding the means to do so. We created dresses that we felt embodied outward modesty, and not just modesty, but “Mary-like modesty.” Our goal with Immaculate Heart Apparel is not just being a clothing brand and source for modest clothing, but also an apostolate on a mission to spread the importance of modest dress in the modern world.

Intentionally Designed

Our dresses are intentionally designed to “conceal rather than reveal” by favoring longer sleeves, longer skirts, higher neck lines, looser fitting style, and a full lining inside the dress to avoid any sheerness.

Ethically Made

It was important to us that none of our production, manufacturing, and materials sourced came from any involvement of child/slave labor or unfair treatment in any way. This is why we chose a manufacturer that is Fair Trade/ GOTS certified, having a transparent supply chain that is audited and certified by GOTS and FLO Fair trade.

Mary-Like Modest

All our dresses adhere to a standard that strives to be Mary-like in modesty. After all, Our Blessed Mother is the perfect example of modesty and purity, inside and out.

See our “Mary-like Modesty” page for more information